Richard Whitman over at Mediapsssst, has a follow up statement from a Budweiser Spokes-Nozzle, concerning how Bud is fucking its agencies (see my last post.) As expected, it is full of mealy mouthed bullshit about how… “As part of the process, we ask all potential partners to provide details on many dimensions of their service offer so we can evaluate in a fair and objective manner the proposals we receive from each.” Which means in plain old English… “As part of the process, we endeavor to pitch agencies against each other in order to determine which ones will work for peanuts, if not for free… Then we will grind the stupid fuckers into the dust, until we decide to undertake yet another agency review!” Seems pretty straightforward to me!
I wouldn't even wash my car in Bud!