AdScam/The Horror!

Yes, it’s Friday.

T.G.I.K.M.F. Time 

Enjoy. 

What else can I say?

Here’s a headline a few minutes ago from CNN that just about sums up the current state of the USA... “Gunman believed to be a 14-year-old in Georgia school shooting that left at least 4 dead.” And nine others were injured. Hey, ya gotta ensure every 14 year-old can maintain his second amendment rights.  

Damn right!!!

 

Why not turn your smelly Out-House agency into a stinky In-House agency?

I never cease to be amazed at how “Consultants” continually find new ways to rip off potential clients. For years “Agency Search Consultants” have made millions doing the job that the client CMO is too lazy, or too incompetent to do themselves. (No wonder the CMO turnover rate is now less than two weeks, well, close.) Now there’s a consultancy “Citizen Inside” that according to MediaPost is working to transform the in-house ad agency model. It would seem to me that one of the primary purposes of bringing your ad agency in-house is to escape the bullshit whilst being ripped off. Why swop one set of clowns for another?  

Worth every penny!!!

The ad biz continues to spiral the drain.

Just in case you needed further proof that the ad biz as we once knew and loved it is now well and truly fucked... Read this piece on MediaPost... “AI Stimulates how consumers will respond before ads run.” Pedr Howard, the Ipsos head of creative excellence, (A grandiose title, don’t ya think?) says his new tool can predict the performance by using AI prior to the launch of an advertisement. “It’s based on what has worked in the past and what we know works in certain channels,” Howard said. In other words if it looks a bit risky... Don’t run it. So, great campaigns such as Avis’s “When you are number two, you try harder.” Would never have seen the light of day.  

Not a chance!!!

 

Barbie Bullshit!!!

My good mate Stephen Foster, Head Honcho at MoreAboutAdvertising, warns us about the upcoming onslaught of Barbie merchandizing mania from Mattel. Check out the truly awful TV spot featuring a trillion Barbie Dolls in a trillion colors. He tells us that Mattel’s Krista Berger, who’s title is... Global Head of Dolls, no fucking kidding, who says: “This is really about setting the stage for the next phase of growth for the brand in a post “Barbie’ movie world. It’s engaging brand fans and reminding them that Barbie is a brand and a tool to provide limitless possibilities for the next generation as we head into holiday 2024.” What a load of old bollocks.  

You did say I had a nice pair!!!