Over at MoreAboutAdvertising there’s news of a campaign “Make death less scary.” Which recognizes the fact that to many people, death is a difficult subject but as eventually, we have to face it, we might as well embrace it. This spot for end-of-life charity and care provider, Palliative Care Queensland, is cleverly sensitive and life-affirming in its bid to get people to open up about their final wishes. As I comment on the article... That’s a hell of a nice spot. I should know, I’m 87 years old and down to three martinis and half a packet of fags a day. Cheers/George
You talkin' to me?