French advertising legend Jacques Séguéla is this year’s Cannes Lions International Festival of Creativity recipient of the Lion Of St. Mark lifetime achievement award. With a Parker like career spanning more than 60 years in the biz, the 90-year-old Séguéla has produced shit hot work for brands like Air France, Apple, Carrefour, Citroën, Louis Vuitton and Microsoft, as well as highly successful political campaigns and authoring numerous best-selling books on advertising. including... "Don'f tell my mother i work in advertising... Tell her I play the piano in a brothel". smart move.