Yes, it’s that time of year again. Today is the first day of the Cannes Festival of Fucktardliness. All the BDA’s and BDHC’s will be blowing millions on hotels, yachts, mimosas and other shit you don’t want to spell out on an expense sheet. There are now thousands of categories, and the entry fees would buy you a luxury car. As an illustration of how crazy it it, I am reminded of when a Kenyen agency won a Gold Lion for a campaign it produced telling villagers to put iron bars in their cooking pots to reduce iron deficiency in their diet. The many accolades from the World Health Organization and the International Iron Bar Consortium, soon died down when it was revealed that the villagers had been doing the iron bar gizmo for over a hundred years, and besides which, most can’t read, so the ads where useless. Did the agency then trade the Gold Lion for an Iron one? Whadaya think?
You’re going to need a bigger pot!