As further proof that the ad biz is now run by idiots, this just in... A TV spot for Under Armour supposedly created entirely with AI was directed by Wes Walker who tells us that the whole thing was done in three weeks flat, and noted of the reliance on AI that “Key in this industry shift is that we stay true to the core of what we’re here to do – tell powerful stories and uplift the human soul with beautiful, provocative and interesting visions…AI will integrate into our workflows in ever evolving ways … but the heart and the mind that peer behind the veil and doors of perception … is still and will always be ours.” What the fuck?
A simple question!