My good friend and old Ogilvy work mate, Edward O’Meara, points us in the direction of the news that Diet Coke is replacing Kate Moss as “Brand Ambassador” with a bunch of wankers described as “Everyday individuals” (whatever the fuck that means) to share their thoughts instead. These include such memorable names as Georgia in Banstead, Aimee in Leighton Buzzard, and Daisy-Jay in Birmingham. Wanna bet they are not trousering the “Big Bucks” Kate did. The pathetic copy in the truly snore inducing banal spots includes such gems as... “Perfect after a long day at work”, “You quite literally can’t beat it” and “My lunch hour pick-me-up”. Yeah, that'll make me buy.
Hey... This bit of Kate would be perfect after a long day.