My good mate, Barbra Lippert, has a funny piece “Ready for the Hiroshima split-level?” over at MediaPost. It’s all about the bastardization of English in current marketing. Here’s the comment I left... What’s in a name, indeed. Reminds me of the time back in 2014 when JWT announced to the world that they were no longer an Ad Agency but were now "Cultural Anthropologists." They even hired someone to head up a department of neuroscience, consumer psychology and cultural anthropology. That lasted less than a couple of years, then they went back to being an ad agency. However, to prove that no one in advertising knows anything about anything. They then changed their name from J. Walter Thompson to JWT, then changed back to J. Walter Thompson a couple of years later.
Fucktards do Faggotory!