AdScam/The Horror!

Ad Biz continues talking shit!!!

Just yesterday I posted about the absolute shit spoken by a Spokes-Hack when IPG’s Mediabrands won the GEICO media review. Today there’s another shining example of how it’s getting worse. Over at MediaPost there’s a “Commentary” titled... “Stop running campaigns, start creating ecosystems.” It is several hundred words of absolute rubbish, including this gem... So, what should replace campaigns, given the realities of modern marketing? The answer is ecosystems. In their simplest form, these are organic biological communities. But they also respond to outside forces. Tactically, the ecosystem method requires a holistic approach that blurs the lines between owned, organic, and paid. I have no fucking idea what that means. How about just producing ads that persuade consumers to buy your stuff?

Advice from AdScam. 

Yes... It's Friday...

So... Time for T.G.I.K.M.F.

Ad Biz Talks Shit... Again!!!

IPG’s Mediabrands has just won the GEICO media review. This has encouraged an IPG Spokes-Hack to issue the following statement... “Our collaboration going forward will modernize GEICO’s go to market approach, by generating data-driven solutions, reimagining conventional marketing frameworks, and maximizing media efficacy. The joint effort will propel the iconic brand’s marketing transformation to best support the customer needs of today and the years to come.” Ouch... bloody Ouch! Just take the money and stop the verbal diarrhea.

English, motherfucker. Do you speak it?

Talk about a “Rip-Off.”

In a breaking campaign for Silk Nextmilk, a soy plant-based fowl sounding concoction. The agency of record, “Orchard,” is using the lame arsed children of celebrities, who probably come a lot cheaper than their parents to promote the stuff. And guess what? The ads are a direct “Homage” to the memorable and long running “Got Milk.” campaign created by Goodby, Silverstein and Partners many years. I suppose if you are going to steal shit, you may as well go for the best.

Shameless!!!

There ain’t nothin’ new...

The New York Times recently ran a piece... “Big Soda’s Hard Turn,” about the new forms of booze popping up aimed at teenage alcoholics. These include hard seltzers, malt beverages, wine coolers and pre-mixed cocktails. Hey guys, for your information... Pre-mixed cocktails are not new; they’ve been around since the fifties. In fact, one of the first accounts I worked on at Benton & Bowles in my nineteen sixties Mad Man days was Heublein, mostly Smirnoff, but also a range of pre-mixed cocktails. Below are some of the ads we produced.

Recognize anyone? Then you’re as old as me.  

 

 

Metaverse Moronics continue.

Just last November ZuckerNozzle laid off 11,000 Meta-Clowns from the work force. At the time he said he didn’t anticipate needing more layoffs. Well, guess what? Here we are, just three months later with the news that many thousands more are about to be laid off. I have a suggestion... Instead of laying them off, why not turn them into avatars, cos without legs, they’ll take up less space and cost half as much.

Anything to help.

Big, Dumb and Getting Old.

There’s an interesting article over at AdAge... “Ageism at ad agencies” In it is this, which reinforces what I have said for years, that amongst other things... Ageism is a product of holding companies coping with quarterly pressures from Wall Street and diminishing business margins. The easiest way to meet analysts’ expectations is to jettison older people—who are the main expense—not to mention the savings in health care costs for a younger workforce. Capitalism isn’t going to change its DNA for the creative class...The ad biz began turning into shit with the advent of the BDHC. Big Dumb Holding Company.

Take my word for it.

I cannot tell a lie.

There’s a promotion going on for the R/GA - ANDY Awards with a supposedly humorous "Lie Detector Film" that they hope will validate the significance  of the awards as seven creative agency leaders answer questions while taking a polygraph test. The spot features CD’s from Ogilvy, Mischief, FCB, Pereira O'Dell, R/GA, Joan Creative and Wunderman Thompson, being interrogated relative to the awards. Good job none of them work in Brazilian agencies. Back in my Mad Man days, those fucktards used to be notorious for winning awards for shit that never saw the light of day.

Do not fuck with the lie detector guy!!!

What’s a real President?

Nothing says “Presidential” more than President Biden flying into Kyiv on Presidents Day, to meet with President Zelensky whilst air raid sirens blared in the midst of the war. Compare that to the time when Der Trumpf “bone spurs” on a European jaunt failed to visit the memorial outside of Paris to honor the American dead... Cos it was raining, and unlike all the European leaders gathered there, he didn’t want to spoil his hair.

This is how it is done.

What’s in a name?

Remember when ad agencies were named after the people who founded them? Like Doyle, Dane, Bernbach, or Ogilvy and Mather, or my first New York agency, Benton & Bowles. Now there seems to be a competition for who can come up with the most fucked up name. For instance, a Dutch agency is opening a New York office... Its name. Gospooky. I kid you not. Obviously, it will be a scary place to work.

The founders. Do they know about NY child labor laws?