My good friend, Bill Clark, points us in the direction of a Wall Street Journal piece, “Advertising is dead. Long live advertising.” which discusses the fact that we are being bombarded with non-stop ads during virtually all our daily activities. This is leading to “Ad Blindness,” because companies are “putting ads in places where consumers are on task, like buying their groceries, and there is no good way for the human brain to process all that information.” Or as someone asked... “The big question is: ‘How many ads is a human willing to tolerate every day of their lives?’” To which I would add, particularly when the ads are getting shittier by the day.
That last ad was the last straw!