As I have posted previously, Alissa Heinerscheid, VP of Mucking About at Bud Light, blamed the agency for making her do the Dylan Mulvaney fiasco. Yeah right! Anyway, my good mate and Ace AdScamer, Brian Croner, points us in the direction of a piece in the New York Post that tells us all about the agency, Captiv8, a San Mateo, Calif.-based firm that pairs social media influencers with major consumer brands. Oh yeah, that worked for Bud Light, didn’t it? The usual old bollocks in todays ad biz. This just in...Bud has fired Captiv8.
This weeks winner is...
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