Over at the UK’s Daily Mail there’s an interesting article about how a beer analyst has pinpointed when Anheuser-Busch began its billion-dollar decline. He claims it started when the brand shifted away from concentrating its marketing around sport and humor. The analyst, a 30-year veteran of the beer business, said the brewery was doomed as soon as family patriarch - August Anheuser Busch III - retired from the company in 2006, because he was the guy who knew that sports and humor were the most effective way to reach the fucktards dumb enough to drink Nuns Piss. As he put it so succinctly, “I feel bad for Bud Light, and I feel bad for the employees (You know who they are) and distributors who have to go out in the market and deal with this bullshit.”
The Employees!!!