The never-ending bullshit of ad biz conferences continues unabated. I just received an invitation to sign up for AdAge’s “Web3 Marketing Trailblazers” event. Apparently, their definition of Web3 is open-ended and includes the use of virtual technology (i.e. games, influencers, fashion), NFTs, blockchain, cryptocurrency, generative AI and/or mixed reality. I have no fucking idea what any of that means. But, if I was an over paid exec at a BDA or BDHC, I’d happily spend a load of corporate dollars to sign up and find out. Not to mention, “networking” over cocktails, golf, tennis, surfing, shagging, etc.
Your conference invitation just arrived!