As another example of how fucked up the ad biz has become, over in Brazil they have taken one of the great treasures of the art world... Vermeer’s Girl with a Pearl Earring, and turned it into a nasty 3D billboard in which she offers bottles of imaginary Coke to passersby. As Cokes fucktard marketing director puts it... "At a time when the barriers between the physical and digital worlds are increasingly diminishing, Coca-Cola is aware of and integrated with this evolution, promoting yet another new experience between the virtual world and physical, mixing works of art with artificial intelligence, is yet another way of showing that it is possible to create magical moments with Coca-Cola in people's lives." What a load of old bollocks.
Vermeer must be spinning like a top!