The New York Times recently ran a piece... “Big Soda’s Hard Turn,” about the new forms of booze popping up aimed at teenage alcoholics. These include hard seltzers, malt beverages, wine coolers and pre-mixed cocktails. Hey guys, for your information... Pre-mixed cocktails are not new; they’ve been around since the fifties. In fact, one of the first accounts I worked on at Benton & Bowles in my nineteen sixties Mad Man days was Heublein, mostly Smirnoff, but also a range of pre-mixed cocktails. Below are some of the ads we produced.
Recognize anyone? Then you’re as old as me.