Best British ad site MoreAboutAdvertising tells us that BDHC (Big Dumb Holding Company) WPP CEO Mark Read has announced that he wants to be the world’s most creative “transformation” company. Whatever the fuck that means. He goes on to explain... “It will engage in strategy and consulting to help clients with a range of initiatives including digital transformation, new product launches, e-commerce design and development, mobile applications and payments infrastructure.” Seems to me there’s nothing creative about that mishmash. But, what the hell do I know?
Indeed!!!