Just yesterday I posted about the absolute shit spoken by a Spokes-Hack when IPG’s Mediabrands won the GEICO media review. Today there’s another shining example of how it’s getting worse. Over at MediaPost there’s a “Commentary” titled... “Stop running campaigns, start creating ecosystems.” It is several hundred words of absolute rubbish, including this gem... So, what should replace campaigns, given the realities of modern marketing? The answer is ecosystems. In their simplest form, these are organic biological communities. But they also respond to outside forces. Tactically, the ecosystem method requires a holistic approach that blurs the lines between owned, organic, and paid. I have no fucking idea what that means. How about just producing ads that persuade consumers to buy your stuff?
Advice from AdScam.