We will soon be engulfed in Super Bowl madness as clients are about to splurge $6.5 million on mostly bad 30 second spots, which is an increase of 18% over last years $5.5 million. Today’s prime example, Irish Spring soap, with a soporific commercial about some fucktard on a raft who gets washed up (Washed up... Get it?) on a mysterious Island where everyone wears white and smells loverrrrly. Irish Springs marketing nozzle tells us that the brands appearance in the Big Game is to signal to viewers, “We’re not just this heritage brand; we’re a brand for the future.” For young shoppers, this may be their first time seeing a major push from Irish Spring. Well, Mr. Marketingtard... Based on this piece of shit, it might also be the last time.
Erin Go Brahg... Or Brahg Less....