In another sign of how fucked up the ad biz is becoming, MoreAboutAdvertising tells us that global consumer products outfit Keurig Dr Pepper has really pushed it with its current demand that agencies pitching for its US account should accept payment terms of 360 days – which is a mere five days short of a full year. Normally the standard position is thirty days. However, wanna bet that even with these outrageous conditions, lots of BDA’s will be knocking on the door to pitch.
Yes indeed!!!