Does any other business have as many conferences and expositions as the ad biz? There’s a new one coming to Miami next April. (They’re never in Newark or Detroit, are they?) MediaPost tells us that this one titled “Possible,” will be unlike any other marketing event in the world. (Yawn) creating a forum to address the challenges that marketers face head on and give C-suite executives the tools to drive their future success. The event is billed as an "exposition and forum where leading brands, technology, digital, media, culture converge around the future of marketing." It will present over 200 speakers on four stages, 16 tracks of curated content, and access to master classes and workshops, and networking opportunities. That's bollock-speak for drinking and fucking.
And will cost you an arm & a leg.