With the news that the media business for Pernod-Ricard has moved its US account, I am reminded of when I worked on the Ricard account back in my Mad Man days, back in the sixties. The company was founded by Paul Ricard in 1932. Rumor has it that he stole the recipe for his Pastis from a Provencal shepherd, building it into a multi-million Franc company. I had to visit him on his island, Bandor. You had to go by boat from Marseilles. As we approached the island. Standing on the jetty wearing a cloak and a tri-cornered hat was Paul. All five foot of him. Yes, he had a Napoleon complex. But when you’re filthy rich, you can do that.
Paul painted this. He also had a da Vinci complex!