If you are a copywriter at a BDA, best to immediately start looking for another way of making a living. Why so? ‘Cos over at MediaPost there’s a very interesting article about a hugely successful copywriter who shares readers with details about his vocation as a “creatorpreneur” and all the wonderful things he does to encourage and enthuse his 3 million followers on YouTube. Thing is though, he ain’t a flesh and bones writer, he’s an AI system called Lex. Hey guys... It isn’t the future... It’s now.
He even works through lunch.