The American football season has begun... Yawn... However, in an attempt to drum up enthusiasm from old geezers like me, the NFL just released its “It Feels Good to Football” campaign, which combines star players with hip-hop stars. A lethal combination of the two things I hate most in the world. Tim Ellis, Chief Marketing douchenozzle at the NFL, informs us that the decision to bring sports and hip-hop stars together is "part our strategy to keep the league at the forefront of culture. It also strategically appeals to our key demographics of youth, women and the Latino community." No old geezers then?
Hey Tim!!!