Unilever, the 40-year-old British snack food giant is doing a new campaign for its pre-packaged Pot Noodles. An unusually honest campaign indeed that reassures audiences that the product is “no longer crap”. Online and social media messaging has been running to position the “Lost the Pot” sachets as an improved lunchtime snack “now with flavor”. Don’t know who the agency is, but mega-kudos to both them and the client for having the balls to run this campaign.
It would never happen in America.