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Ace AdScamer, Lisa, she of the infallible Kate-Dar, points us in the direction of a Vogue article about Kate that features amongst other subjects her deal with Diet Coke making her the brands “Creative Director.” Rumor is that she got a five million quid signing on fee. Her creative effort so far seem to consist of matching her lipstick and nail varnish colors to the Diet Coke can. Good for her. Not bad for a girl from Croydon.
And for ten million quid!!!
Obviously, it goes without saying that Der Trumpf is a complete and total arsehole. Further proof comes with the news that the Orange One was spotted using the presidential seal on multiple items during the LIV Golf tournament at his Bedminster, N.J., golf course. The seal was plastered on towels, golf carts and other items as the fucktard participated in the pro-am section of the Saudi “Sheik Bone Saw” sponsored tournament yesterday. Bone Saw Sponsors Bone Spurs. They deserve each other.
He’s going to buy lots of golf carts.
The good news via an article on MediaPost is that “Study finds current talent shortage worse ever, suppressing industry growth.” We are informed that a new report from the World Federation of Advertisers and consultant MediaSense finds that the current advertising and marketing employee shortage is the worst talent crisis ever experienced by the industry and one that is stunting industry growth. So... Why do I claim this is “Good News?” Because the most critical staff shortages are in data and analytics, eCommerce, retail media and measurement. In other words, “Bean counters.” Not a single mention of creatives.
It beats the shit out of being a barista.
On Monday, Campaign had a story about a new report providing marketers some so-called “insightful” answers about social ad performance, now and in the near future. The report came from a study of 4,000 respondents across the U.K., France, Canada and Mexico (Not the U.S.!!!) who looked at 16 test ads on Twitter, TikTok, Facebook and Instagram. The article stated... “Considering active and passive attention provides useful signals on how creative and media should be planned, which should form part of a campaign strategy.” Ads that were six, 10 and 15 seconds long earned the same level of active attention as those at four seconds. A FOUR fucking second ad is just flashing your logo for a bit. I can only believe it has just one effect on the viewer... Pissing them off!!!
How about three seconds?
You have to love this on SFiST.com... “Zuckerberg reportedly getting increasingly snippy and ‘Intense’ in pivot to Metaverse, amidst declining profits.” Oh dear, doesn’t your heart bleed for a billionaire who just sold his San Francisco home for thirty-one fucking million dollars. Maybe he’s planning to go and live in the Metaverse... When it actually starts to exist, if ever. On the other hand, Myspace is still here. And look how successful that has been over the years.
Is that a yawn or a gag?
Anyone with half a brain knows that Der Trumpf is a major scum bag. He proved it again last week when he used the death of his first wife, Ivana, as an opportunity to raise even more millions for his grifting purposes. He put out a message including a screenshot of his statement on his ex-wife’s passing shared on his shit-bag social media platform Truth Social, in which he said he was “very saddened” by the news. Screenshots of the email shared online show the message was then immediately followed by a very large red button saying, ‘donate to save America’. The fucker has no shame.
Wanker Extraordinaire...
Hulu has rejected an ad from Suraj Patel, a Democratic candidate for a New York congress seat, saying it was too focused on “sensitive” issues including abortion, climate change and gun laws. Oh well, we don’t want to talk about “unimportant” shit like that. Do we? The original ad has Patel stating: “From abortion rights and gun laws to climate change, 1990s Democrats are losing every major battle to Mitch McConnell.” It also shows images of the Jan. 6 insurrection, and warns that “Trumpism is on the rise. How are voters supposed to make informed choices if their candidates cannot talk about the most important issues of the day? Damn right Suraj. Hulu sucks.
For sure!!!
In the “You can’t make this shit up” category, according to this article on Mediaite, Der Trumpf told his MAGA “Morans” in Tampa that he was brave. So brave, in fact, that he felt brave, told his wife he was brave, and asked some others if he was brave. He decided he was indeed so brave he wanted to give himself the Congressional Medal of Honor... He also boasted about when he flew to Iraq on Air Force One to assess the battle against ISIS, and he spoke of how they had to dim the lights on the plane to avoid detection as he sat with the pilot in the dark cockpit as the plane began its descent. What a load of bollocks.
Your Congressional Medal of Honor has arrived Sir...
Ace AdScamer, Lisa Jay, she of the infallible Kate-Dar, points us in the direction of Kates recent appearance on the BBC’s Desert Island Discs. Well worth a listen, as Kate talks about all the ups and downs in her coruscate life whilst chugging Diet Coke. Well, she is the fucking Creative Director.
Not to mention, puffing on fags.
Following on from my post of yesterday about the Poisoned Dwarf’s financial problems at S4 Capital and the shares being down 50%, I came across this hidden gem in a Guardian article on the situation... Sorrell himself will not lack motivation to restore the market’s faith in the great adventure. He and his deputy Scott Spirit have a five-year incentive scheme that would pay them 15% of the market value created from S4’s launch, subject to a 6%-a-year hurdle. At the 800p peak, the potential prize was estimated to be worth a cool £500m to the duo. After the plunge in the shares, the figure is probably zero, an outcome Sorrell might also describe as unacceptable and embarrassing. He has a crisis on his hands.
Indeed... No shit Sherlock.
