Over at Britain’s best ad site... “MoreAboutAdvertising.” There’s yet another demonstration of how fucked up the ad biz is becoming... “WPP to launch end-to-end online retail business Everymile.” We are informed that this is a company which won’t just create and manage web businesses for clients but deliver the stuff as well. Here’s the comment I posted... Bloody hell. Now the ad biz is in the delivery biz. Does this mean WPP employees will be riding around on bikes with monster back packs carrying Chinese take-out. What’s next… Repairing shoes... Sweeping chimneys?
Where there’s muck, there’s brass!