There’s a piece in today’s MediaPost... “Havas Group acquires Search Laboratory.” Which is a digital agency focused on data. We are told that the company supports clients through Google Analytics 360, Search Ads 360, Display & Video 360, Tag Manager, Data Studio, and more. Services also include search engine optimization, programmatic display, social media, and website translation. Their advanced data and analytics services will enable clients to better activate and extract strategic value from their first-party data. I have no fucking idea what any of that means. Can you imagine working there? You’d have to drink lots of booze and do a ton of Ganja to get through the day.
I can't. I need more data!!!