Surprise, surprise, MediaPost tells us that “Consumers haven’t a clue about the Metaverse.” Apparently 49% of consumers haven’t heard of it, and 27% know little more than the name, according to 2022 Consumer Trends: Metaverse & Social Commerce, a study by CommerceNext. Another 20% of consumers know what the metaverse is but don’t know how to interact with it, and a mere 5% are familiar with it and are excited to use it. It would seem that for many of the douchenozzle user’s, their main interest is buying digital clothes for their avatars. As someone points out in a comment, haven’t they been doing that for years with Barbie and Ken?
Better yet... Barbie enjoys the CokeVerse...