Holy shit... If you want to see how fucked up everything in the ad biz is becoming read this in Adweek... “Snap Acquires Mind-Controller Startup to Integrate with Future AR Glasses.” Mobile messaging app Snap announced it is buying brain-computer interface startup NextMind as it looks for ways to make its wearable augmented reality (AR) glasses easier to navigate hands-free. Founded in 2017 by a team of neuroscientists and engineers, the company’s technology utilizes a wearable headband with a built-in electroencephalogram to detect and read neural activity in the cortex. As the wearer views an image on a display, the headset can determine they want to move it. If they fuck up, they will be instantly electrocuted. OK, I made the last bit up, but the way things are going, I wouldn’t be surprised!
Next up the MAGA Trucker hat...