Burger King has announced a review for its $350 million account as its U.S. sales continue to sag. The fast-food giant is axing its U.S. agency David, which has held the account since 2014. Restaurant Brands International will also put its media account in review for all three of its major brands, Burger King, Tim Hortons and Popeyes. Horizon Media has served as the media AOR for Burger King since late 2013. Horizon and David will be invited to participate in the RFP, which they will no doubt do... Cos they are fucktards. Less than 5% of incumbents retain the biz after a review. Plus, they’ll burn through a shitload of money and discourage most of the staff during the exercise. Instead, they should take the entire staff on a cruise.
Oh, wait, that’s a dumb idea right now.