Reading that Nike has put its global media account into review (Wieden + Kennedy has held the creative part of the account since the dawn of time and will probably hold it until the lights finally go out) something very interesting popped up... The sneaker giant spent $245 million on media in 2021 according to research’s COMvergence. That includes about $120 million in the Asia Pacific region and $95 million in North America. And COMvergence estimates that close to 80% of the company’s ad expenditure is now digital and is making further investments in the digital domain as Nike's cretinous potential customers spend more time there. Holy shit... No more Super Bowl blow outs then. Just Twitter for Fucktards?
Meet your digital audience...