MediaPost informs us that for some weird reason the COVID-19 pandemic has boosted interest in golfing. The country club and golf course market in the U.S. as of February 2021 was worth $25.8 billion. That’s cos GolfTards love to blow big bucks on the latest thing that will definitely not improve their game. Back in my Mad Man days at Benton & Bowles in the sixties, they asked me what magazines I would like comp subscriptions to, I gave them a list. When they started to arrive, they included half a dozen golf mags. I told the mail room guy... “I didn’t ask for these. I don’t play golf.” He looked at me quizzically. “Everyone in advertising plays golf.” He replied.
Even my secretary played.