It would seem that today’s ad agencies cannot come up with a campaign unless it is crammed full of “Stars” and “Celebrities.” But short on creativity. Today’s example from Publicis for Planet Fitness is headed by fresh from space, William Shatner, and includes several million dollars-worth of celebrities—actress Jane Krakowski is extremely excited to be running on a treadmill, former basketballer Dennis Rodman rides an endorphin high and TikTok star @AngryReactionsGuy shouts his head off to tell us that a Planet Fitness membership “lets you work out all your stress for $0 enrollment and $10 a month? That makes me so happy.” A planet Fitness spokes-hack tells us... “The commercial, spotlights Planet Fitness’ affordable, judgement-free environment and focuses on the lighter, brighter, feel-good feeling you get after a great workout, and that post-workout high, in a fun, memorable and light-hearted way.” No, it doesn’t. It’s a load of old Bollocks.
There’s only one “Star” I’m interested in on Friday's.