Regular AdScamer’s will know that for years I have ranted about the ever increasing number of agencies with totally dumb fuck names. Today I came across a beauty... MediaPost informs us that... Shutterfly is appointing Mischief @ No Fixed Address as creative agency of record following a competitive review. The independent agency will handle creative campaign strategy, development and execution for the Shutterfly consumer brand as the company seeks to tell a more emotional brand story and reach new audiences in a fresh way. So, I went to the Mischief Web site where they talk the usual shit about taking chances, being risky, making waves, creating magic. yada, yada, yada... They back it up by showing their work... Risky it ain’t. taking chances, it don’t. And if this is Mischief's Magic... Mmmmm. Wake me when it’s over.
Not even Mischievous Shit...