Over at Britain’s best ad site, MoreAboutAdvertising, my good mate, Stephen Foster, has a chilling piece on the current and future state of the industry. “Pandemic job cuts another sign of reduced role for agencies.” In 2020 alone BDHC’s Interpublic and Omnicom shed 10,000 jobs, or as they pathetically refer to it... “Downsizing.” As Stephen points out, clients are in-housing or demanding more for less – or both. Creative has lost ground to ‘content.’ Whatever the fuck that is!!!
First the doom... Then the gloom...