It’s nearing the end of the year, but it’s not going to be a happy holiday for everyone. The first of the BDHC’s to sharpen its axe, Dentsu International plans to eliminate 12.5% of its 46,560-person workforce, which boils down to cutting about 6,000 roles. This is cloaked in a mealy-mouthed PR release including this shit... “We believe integrating our business around the consumer is the greatest advantage we can give our clients and the greatest competitive advantage we can give ourselves. We will do this by accelerating the transformation journey we started last year to simplify further how we operate, delivering even greater agility through a focused portfolio of six global leadership brands with prioritized investment and resources in capabilities of high client demand and growth.” Ah, yes indeed. As my mate, Stephen Foster over at MoreAboutAdvertising puts it so succinctly... When they cut back companies always attempt to put a positive sheen on it, in this case “integrating our business around the consumer” and giving clients a “competitive advantage.” How this tallies with lots of exits is, to say the least, unclear. Were these people doing nothing?
And now... A few words from management...
