Over at MoreAboutAdvertising, in a piece about booze advertising, my mate, Stephen Foster, asks... “Has there ever been a good ad campaign for wine?” My answer... Surely Paul Masson’s “We sell no wine before its time.” Featuring Orson Welles. Best of all these outtakes, where he is obviously, pissed as a rat. Reminds me of the classic recording of him ranting and raging with the engineers and the agency hacks whilst doing a spot for Birds Eye peas… Who needs Citizen Kane when you can have a pissed Orson Welles?
So, where are the fucking peas?