Just yesterday I posted about how I thought there was nothing of interest to report on in the ad biz. More proof today with this mind numbing article on MediaPost. “Wunderman Thompson Partners with Braze.” Whoever the fuck they are. In several hundred stultifying words, we are told that with Braze "The goal is to help brands “humanize the relationship between brands and their customers. Delivering highly personal and relevant content at every stage of the customer journey and across every device is so important in this modern age. The Braze platform will deliver on the promise of a relevant, real-time and cross-channel customer experience for our global and enterprise clients. Clients will be enabled to “think global, act local,” when marketing throughout the globe. Its technology integrates quickly with existing ecosystems.” What a load of same old same old bollocks. If you can stand it, check out the “Braze Alloys” Web site. Truly pathetic!
No, they don’t make metal… Just bullshit!