Along with my mate, Bob Hoffman, I am constantly amazed by the way the ad biz boosts social media... Although, massive ad spender P&G is cutting back on social and putting more back into TV... The latest bullshit comes from AdWeek... "Welcome to the age of Snapchat." This piece of shit stresses that in order to reach consumers under the age of 24, you must piss away your budget on Snapchat. Which raises the question... Why would you want to reach a bunch of people with no fucking money? If they're not up to their ears in college loans, they're flipping burgers for minimum wage.
That about sums it up!