After the news yesterday that Gustavo Martinez has resigned as Chairman – CEO of JWT, it gets even better. Preceding the upcoming lawsuit, JWT’s lawyer filed a letter to the judge assigned to the case objecting to the inclusion of a video into evidence. Apparently the video covered a meeting during which Shit-Mouth Martinez spouted racial and sexist slurs. But, here’s the best bit… JWT’s lawyers are objecting to the public showing of the video ‘cos the video is related to "the development and testing of a process that is highly confidential and proprietary to JWT. This process, called the Pioneering Process, establishes best practices for JWT management around the world to work as a more connected network in delivering best ideas to clients. JWT has endeavored to keep the thinking behind the Process confidential and disclosure to competitors through a public filing would cause significant damage to it." What the fuck is that all about? It smacks of Masonic rites, or Scientology Hocus-Pocus. Remember when advertising used to be about creating great advertising. Now it’s all about the “Pioneering Process.” What a giant fucking wank!
The JWT Pioneering Process will come to order!