If you are a writer working at M&C Saatchi, you’d better start looking for a new job. Speaking about artificially intelligent billboards the BDA has been testing on Oxford Street, Camilla Kemp, COO of the London office, said… "God, if the sophistication behind this really takes off, you might not need copywriters any more. You’re basically getting a very intelligent computer to figure out what to say and even who to say it to. "We have a partnership with Queen Mary University and they have some very clever people who sort of create things that nobody else knows how to do.” Oh fucking right, and if you follow that logic through, you don’t need art directors, account wankers… Or even COO’s. More dosh for Charlie to add to his “Roller” collection and for Maurice to buy really bad modern art. Thanks to AdScamer Roy Brooks for the lead.
What about planners? Fuck 'em!