So, Monday was the day Intel was launching its new campaign from McGarryBowen, featuring “Big Bang Theory’s” Jim Parsons. So far they’ve only released a couple. A “30” with Parsons sneaking peaks inside an Intel “secret” lab then getting thrown out, and a “15” on a plane with him talking shit to the passengers about Intel’s amazing technology. Both are somewhat yawn inducing (a common McGarryBowen trait) but more importantly, they fall into the trap most technology companies seem unable to avoid… Cramming all those “speeds & feeds” into 28 seconds, let alone 13 seconds, is not a viable proposition. You just know that when Intel said to McGarry, “we want to tell people that with Intel RealSense technology you can scan objects in 3D, control devices with gestures, refocus after you take photos, show our giant new logo and have the music sting we love… And we want it all in a 30 second TV commercial.” McGarryBowen saluted, clicked heels and said certainly Sir, we can have that for you as soon as Mr. Bowen checks out of his motel. My mate, Noreen O’Leary at AdWeek tells us that they considered more than 60 mega bucks celebs before picking Jim Parsons. Fuck... If it had been up to me, I would have picked Kaley Cuoco.
Do you really have to ask why?