You have to wonder why people continue to pay big bucks to attend conferences where client/agency douchenozzles spout the same old shit and go on and fucking on as if they have found the Holy Grail. Somewhere in London, Diageo global design director, Jeremy Lindley, addressed the crowd at The Drum's 'Brief Encounters - New Business, New Relationships, 'True Love' Conference this morning. (Who came up with that fucktardily name?) Amongst the gems this geezer dropped were… A really good client/agency relationship is all about co-creation. (buzz word alert) Tell us what you really need Mr/Mrs client (Make the logo bigger? Certainly Mr/Mrs client) Collaboration is key when it comes to the agency/client relationship. Guidance, creativity, thinking, listening and passion were others he reeled off in addition to the brief being delivered. "Clients put a great deal of time and effort into the brief - by all means challenge it, push it and answer what you think the brief should be, but don't change it." (Fuck no… You might lose the account) He cited Diageo's most recent launch - Haig Club with David Beckham appearing in his millionth fucking ad, as a good example of how a client and agency should work together. All I can say is, if that’s what you get with co-creation… The client agency relationship is co-fucked!
I canna hold 'er Cap'n. The sheer volume of Bullshit has blown the Dylithium crystals!