AdScamers will well know that I love to beat the drum about Maurice “Le Patron” Levy’s continuing series of fuck ups at the helm of Publics’…. Closely followed by the Poisoned Dwarf’s piss taking after the collapse of the “Holding Company of the Future” merger with Omnicom. However, my good mate Noreen O’Luscious O’Leary, over at AdWeek, has a great piece following Levy’s purchase of Sapient for 3.7 billion, fucking dollars, meaning Publicis has blown $7.5 billion on digital acquisitions in the last eight years. As she points out, to be able to pay for this “Math Man Mania,” he may have to flog Saatchi, or Burnett, or both… Which leads me to ask the obvious question? What business are these douchenozzles in, ‘cos it’s looking increasingly less and less like advertising!
"Math Men" will rule the Ad Universe!