As I have written in the past, the basic principles of men’s toiletries advertising haven’t changed since the fucking stone age. Wieden + Kennedy’s latest efforts for Old Spice with its pathetic “Mandroid” campaign demonstrate this. Even if you are a fucking robot and your face falls off, ‘cos you’ve doused yourself in Old Spice, you can still get laid with your bionic phallus. Check out the obligatory pack shots the robot-nozzle appears to have glued to his tin arm… Not one, but TWO packs. You just know the client insisted on that. And if he’s promoting toiletries, couldn’t they give the fucker a shave and comb his hair? Maybe the Old Spice Girls like a bit of rough!
Old Spice… For discerning people!