As continuing proof that the ad biz has completely lost any fucking sense of what it is supposedly all about (with one exception)… Check out AdWeek’s top 5 commercials of the week. Coming in at # 1 is Castrol’s “FootKama” which is a bunch of footballer’s against a rally car to see who can score the most goals. It makes no fucking sense at all, although, it does have a Brazilian singing sound track… i.e. the best footballers in the world. And guys, something that runs for four and a half minutes is not a commercial, it’s a fucking movie. Coming in at # 2 a pathetic Wonder Bread spot in which the protagonist cuts off the sponge like crusts to be left with a sandwich of wallpaper glue consistency. At # 3 an HBO Go spot, I do not understand, apart from the bit were a young girl is obviously getting rear ended… Although, I hasten to add… I don’t truly understand that either. Moving on… At # 4, AXE… Pretty funny, although, it does rely on the old “AXE-iom,” Spray this on – Get Laid - That men’s toiletries have been using since the Stone Age… Speaking of which, contrary to the opening sequence, Stone Age ladies did not look like Victoria’s Secret models. Finally at # 5 a great spot from Apple for the iPhone 5s. It’s beautifully put together, tells a great story… And is a fucking product demo to end all product demo’s that shows what you can do with the product. That’s fucking advertising. Too bad Chiat is going to lose the account!
Fuck this football shit. Music is the money mark!