News today that Wells Fargo has shifted its account from DDB (after 18 years) to BBDO, San Francisco. The review started in October last year, so it only took them six fucking months to come to a decision… Why are these pitches taking longer and longer? I’ll bet there was an agency search consultant organizing this gang bang, picking up big fees along the way. You just have to love the words of spokesnozzle, Michael Lacorazza, svp of integrated marketing at the bank. "BBDO is a great fit for where we want to take the brand next. We aspire for Wells Fargo to be not just a strong brand in the banking category, but to be a brand that people love and respect around the world beyond our category. And it's not an easy challenge, especially considering the space that the banking brands play in these days (after the financial crisis)." OK, so now you are more than a bank, so what the fuck are you? Reminds me of JWT a few years ago, when they proudly announced they were no longer an ad agency, they were now “Commercial Anthropologists.” That didn’t last long. As David Ogilvy once wisely advised, and I repeated in my speech to the 4A’s… “Stick to your knitting.” 'Nuff said!
Once upon a time, we were all anthropologists!