Steve Hall over at AdRants points out that… On a binge to see just how many awards it can pack into one week on the South of France, Cannes Lions has introduced Regional Network of the Year, replaced Media Agency of the Year with Media Network of the Year and made changes to the Palm d'Or. Obviously, this, in common with every awards show through the ages, starting with the “Lascaux Golden Mammoth Awards” is yet another devious way to liposuction more outrageous entry fees out of the brain dead BDA’s and BDHC’s anxious to piss away their clients money on the twenty dollar Mimosas on the Croisette. At least, back in the days of the CLIO’s under Bill Evans, we knew the money was going to a good cause… Up Bills fucking nose!
And the “Golden Mammoth” goes to Brazilian agency…
Bill, Bill… Where the fuck are you when we need you?