I do have to take my hat off to an agency that manages to convince a client they should spend a bucket full of money on a campaign that probably won’t shift the sales needle one fucking iota… BUT… Having said that, the agency produces some great looking ads that may win them a few awards, And who fucking knows, it just might even work a bit. Either way, this spot for Dewar’s whiskey is a pleasure to look at and doesn’t insult my intelligence like 99% of the shit out there. And hey, when was the last time you watched a very tastefully shot spot with the copy written by Charles Bukowski?
Fuck these 11.00 AM meetings!