No matter how deep the barrel, Draft/FCB will find a new way to scrape the bottom of it. Now, as part of their abysmal Kmart campaign, they have moved on from “Shit my Pants” and “Big Ass” to a mind numbingly awful spot using pre-teen children pimping a back-to-school layaway plan. As expected, the kids represent different ethnic groups… Wot, no Orientals? BUT… For some reason, they are all speaking a strange foreign language. I cannot understand one fucking word they are saying. And here’s me thinking we are in the communications business. David Ogilvy must be rolling in his grave. And who the fuck is the pedophile stretching at the end of the spot… Leader of the “Adventure” team, perhaps?
What is the little fucker saying?